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NAB LIBRARY 



WEEKLY 



Television 

© 1963 Television Digest, Inc. 




The authoritative service for executives in all branches of the television arts & Industries 



NAB LIB! 




Index to Television Digest, 1962 

New Series Vol. 2, Numbers 1 through 53 

References are grouped into three major categories: General (pages 1-3), Manufacturers and Merchan- 

disers (pages 4-6), Supplements (page 1). Index attempts to cover only items considered to be of more than 
passing interest. Reference numbers fol lowing each item designate issue and page of Newsl etter in which 
item appeared. 



General 



ADVERTISING 

NAB drops liquor charge against radio KBEA, 

2:4 

FTC raps "sandpaper" commercial, 2:2 
1961 TV network gross billings, 12:5 
spot TV gross billings, 196l's 4th quarter, 12:6 
TV toy advertising jumped 111. 3 % in 1961, 21:6 
1961‘s Top 100 advertisers increased TV share, 
30:6 

FTC dismisses charges against Pepsodent, 43:3 

highlights of October national Nielsens, 44:3 

TvB annual meeting, 47:5 

4-A Eastern annual conference, 47:4 

Boston court upsets FTC's Colgate decision, 48:3 

Geritol & Hadacol TV ads rapped, 52:5 

TvB adds 8 members, 52:5 



ALLOCATIONS 

Ch. 17 shifted to Miami, 11:6 

Ch. 67 CP granted for Austin, Tex., 11:6 

San Mateo, Cal. gets Ch. 14, 14:8 

Modesto, Cal. gets Ch. 17, 14:8 

Indio, Cal. gets Ch. 19, 14:8 

Palm Springs gets Ch. 27, 14:8 

Dalton, Ga. gets Ch. 18, 19:5 

U.S. -Mexico agreement on vhf assignments, 

19:5 

WWTV Cadillac-Traverse City, Mich, shifts 
to Ch. 9 from Ch. 13, 22:7 
Ch. 24 reserved for ETV in East Lansing, Mich. ; 

Ch. 30 for ETV in Elmira, N. Y., 27:6 
Ch. 23 Schenectady- Troy, N. Y. shifted to 
Albany for ETV, 27:6 

Court of Appeals upholds shift of KERO- TV 
Bakersfield to uhf from vhf, 30:2 
Ch. 26 Chicago granted to Weigel Bcstg. , 43:6 
KERO-TV Bakersfield readies shift to uhf, 43:5 
Ch. 15 switched to Lancaster, Pa. from 
Lebanon, Pa., 46:6 
FCC report on TV allocations, 46:3 
Ch. 67 assigned to Independence, Ch. 70 to 
Ottawa, Kan. , 50:8 

Ch. 47 CP granted New Brunswick, N. J. , 52:4 
N.J. TV Bcstg. Corp. gets uhf grant, 53:5 
WHYY Philadelphia granted Wilmington, Del. 's 
Ch. 12, 53:5 



A M (Standard) BROADCASTING 

KRLA Pasadena license renewal denied, 12:1 
WNOE New Orleans hit with $10, 000 
forfeiture, 14:6 
Conelrad gets heave-ho, 18:4 
Partial freeze on AM stations ordered, 20:2 
WDKA Kingstree, S. C. denied renewal in 
"obscenity" case, 31:3 
1961 AM-FM stations' financial report, 50:5 
FCC finalizes forms for stations' annual 
financial reports, 52:5 
Station Sales 

Cleveland, O. , WDOK, 13:6 
Rochester, N. Y., WHAM, 19:5 
Portland, Ore. , KEX, 21:6 
Phoenix, Ariz., KRIZ, 42:5 
WRUL (shortwave) Scituate, Mass., 43:6 

AMERICAN BROADCASTING COMPANY (ABC) 

Treyz & "Bus Stop" controversy, 5:3 
fires Pres. Oliver Treyz, 13:1 
colorcasting plans, 14:3 
new daytime rate card, 30:6 
views on color TV, 42:1 
launches "worldvision" pitch, 45:3 
scored for Nixon-Hiss telecast, 47:1 
first color TV special, 50:6 

ASSOCIATIONS (not listed under other categories) 

IRE & AIEE merge, 29:10 
BPA's 1963 officers, 45:6 

AWARDS 

Alfred I. duPont 1961 TV-radio awards, 12:5 
Minow receives Peabody award, 17:5 

CLOSED-CIRCUIT T V 

Teleguide closed-circuit system for N.Y., 8:2 
"Theatrevision" telecasts show from N. Y. to 
Rochester, 14:7 



Special Supplements 

Addresses by FCC Chmn. Newton N. Minow & 
NAB Pres. LeRoy Collins to 40th Annual NAB 
Convention . Full text. (Vol. 2:15). 



review of Teleguide & Teleglobe operations, 
23:1 

"American Pageant of the Arts" telecast, 49:4 
COLOR TV 

ABC's colorcasting plans, 14:3 
CBS schedules first color program, 37:1 
ABC's first color special, 50:6 
CBS vetoes color programming after survey, 
50:4 

RCA develops new color camera, 12:6 
TNT demonstrates Philips color TV projector, 
31:2 

Rauland studies color entry, 4:7 
sales forecasts, 25:11; 50:10; 52:11; 53:6 
RCA shelves 90-degree color tube, 49:7 
RCA sues Philco for "blocking" color, 15:10 
Sylvania resumes color tube production, 19:8 
Paramount-Sony color TV pact, 5:7 
Motorola's 23-in. color tube, 8:7 
Coming's rectangular color tube bulb, 30:7 
Japanese color tube due, 40:9 
Census Bureau's color TV data, 44:7 
color TV projection system developed by 
Harries Electronics, 52:9 

COLUMBIA BROADCASTING SY ST EM 
financial, 8:12; 20:12; 33:11; 47:12 
Hubbell Robinson returns as senior 
programming vp, 11:4 
drops summer discounts, 11:3 
incentive compensation plan attacked, 16:2; 

ruled illegal by FCC, 23:2 
CBS-TV cuts payments to affiliates, 19:1 
new daytime rate structure, 28;6 
SRA blasts incentive plan, 36:3 
schedules first color program, 37:1 
vetoes color programming after survey, 50:4 

COMMUNITY ANTENNA SYSTE MS 

Vumore buys Better TV Inc., Bonham, Tex., 
3:6 



FCC' s Proposed Rules on All-Channel TV Sets. 
(Vol. 2:38). — 

A RB TV House holds by State & Counties to 
Jan. 1, 1962. (Vol. 2:45). 



Supplements and Special Reports Published During 1962 

References are to issue of TELEVISION DIGEST with articles pertaining to the supplements. i 



1 



Vincennes U. gets CATV franchise, 3:6 
Aztec CATV sold to Televents of N. M. , 4:6 
FCC denies additional grants to Carter 
Mountain Transmission Corp. , 8:4 
Vumore buys 7 Antennavision systems, 9:5 
allocations picture, 11:4 

Laguna Video buys Tel-I-Clear CATV, 12:6 
H & B American buys 20th system, 16;6 
Jerrold makes CATV comeback, 18:3 
H & B American and KEYT Santa Barbara sign 
development agreement, 20:6 
Ameco builds nation's largest all-band TV 
system, 21:5 

Americantenna buys Midwest Microwave, 21:5 
Daniels & Assoc, sells 2 systems, 25:6 
NCTA convention, 25:2 
Gadsen, Ala. CATV system provides 5 
channels, 29:6 

KSBW-TV wins CATV franchise, 32:6 
Tri-Town Video builds system for N.Y. towns, 
32:6 

Sammons sells 18 systems for $10. 3 million, 
32:3 

Federal Court hits CATV on "duplication, " 32:3 
more CATV-broadcaster tie-ups, 34:2 
Video Corp. of Ocala, Fla. sold, 40:7 
Texas Video buys CATV system, 40:7 
Antennavision builds CATV system in Globe- 
Miami, Ariz. , 50:8 

Canadian CATV Assn, fights govt, regulations, 
52:2 

CONGRESS 

all-channel legislation, 5:3, 6:1 
House votes Communications Satellite Corp., 
19:4 

Senate votes Communications Satellite Corp., 
34:4 

House passes $25. 5 million ETV bill, 11:2 
Congress approves $32 million ETV grant, 17:2 
Senate Commerce Committee grants FCC 
authority over uhf set performance, 21:2 
launches probe on TV's effect on children, 15:4 
Juvenile Delinquency Subcommittee hearings on 
programming, 20:3 



E DUCATIONAL TV 

industry-educator report, 3:3 
House passes $25.5 million Roberts bill, 11:2 
ETV for Metropolitan Area applies for WNTV 
callsign, 13:6 

Congress passes $32 million grant, 17:2 
forecast by Stanford Institute for Communica- 
tions Research, 18:4 
survey on ETV viewing habits, 20:3 
clarification on ETV-fund distribution, 22:3 
Ford Foundation grants $8.3 million, 28:3 
Warwick to make transistorized TVs for foreign 
ETV, 29:9 

FCC proposes new class of service, 31:5 
HEW's ETV survey, 35:3 
report on ETV finances, 36:3 

KLOR-TV Provo, Utah becomes ETV outlet, 40:7 
Fla. ETV network expands, 43:4 
NET Pres. White sees ETV for 90% of nation 
in decade, 53:5 



ELECTRONIC INDUSTRIES ASSN. (EIA) 

pays tribute to Gen. Sarnoff, 12:10 
elects new officers, 22:10 
seeks voice in uhf set standards, 22:8 
all- channel panel at Music Show, 27:7 
issues 1962 Yearbook, 39:7 
proposes uhf sales test in N.Y., 48:11 
recommendations for improving FM stereo 
image, 51:6 

"Mission to Europe", 51:9 

Horne forecasts 1962 electronics volume, 38:7 
predicts record 1963 consumer electronics 
volume, 49:8 



ELECTRONICS INDUSTRY 

1961 exports of electronics industry, 12:9 
favorable balance of trade, 12:9 
production, Jan. -Sept. 1961, 16:11 
report on European electronics industries by 
Chase Manhatten Bank, 51:8 



EQUIPMENT 

world's tallest tower begins operation, 24:4 
TNT demonstrates Philips color TV projector, 
31:2 

CBS introduces slow-motion kine, 2:5 
RCA's new color camera, 12:6 

FEDERAL COMMUNICATIONS COMMISSION (FCC) 
Minow named AP's "newsmaker of week", 1:4 
Minow selected as one of nation's top young men, 
2:4 

seeks more data on Miami Ch. 6, 2:4 
schedules network hearings, 2:1 
network hearings open, 5:1, 6:2 
reverses CP for Biloxi, Miss, on Ch. 13, 3:6 
budget for fiscal 1963, 4:5 
considers new fee plan, 7:2 
Booz, Allen & Hamilton report, 8:3 
allocations comments, 9:3 
renews Westinghouse licenses, 10:3 
warns against double billing, 11:4 
finalizes anti-trafficking rules, 12:3 
sends to congress views on deintermixture 
"moratorium", 12:2 

denies license renewal to radio KRLA Pasadena, 

12:1 

opens Chicago "local needs" hearings, 13:3 
increases licenses for uhf & vhf translators to 
3 years, 14:7 

hits radio WNOE New Orleans with $10, 000 
forfeiture, 14:6 

wins "Suburban" case in Court of Appeals, 14:4 
weighs new FM allocations plan, 18:3 
analysis of Booz, Allen & Hamilton report, 18:3 
orders transfer of Miami Ch. 7 to Sunbeam TV, 
20:5 

orders partial freeze on AM stations, 20:2 
frets over all-channel law loophole, 20:2 
voted authority over uhf set performance by 
Senate Commerce Committee, 21:2 
rules CBS incentive plan illegal, 23:2 
new staff review board, 24:6 
examiner approves grant of Miami Ch. 6 to 
Coral TV, 24:6; decision reversed by FCC, 
30:4 

Lee summarizes Chicago hearings, 25:1 
rules stations can't extend coverage via vhf 
translators, 28:5 

proposes tightened multiple- owner ship overlap 
rules, 28:5 

denies renewal for radio WDKD Kingstree, S.C. 

in "obscenity" case, 31:3 
sets TV type allocation for FM, 31:2 
reserves 27 ETV channels in Fla., Ga. , &c Ky. , 
31:2 

1961 report on TV revenues, 34:4 
Henry nominated to replace Cross, 36:1; 
confirmed, 40:5 

approves Crosley-WIBC deal, 38:6 
lawyer rips FCC procedures, 38:5 
rejects relaxation of multiple ownership rules, 
38:4 

permits WHDH-TV Boston to keep Ch. 5, 40:6 
grants Ch. 8 for Southern Bcstrs. , 41:5 
gets $14. 5 million appropriation for fiscal 
1963, 41:3 

upheld by Supreme Court on pay- TV & 
community needs, 42:3 
questions KFYC-TV Mankato, Minn, on 
"program promises, " 42:2 
interview with Comr. Henry, 46:1 
general counsel's office reorganized, 48:6 
blocks sale of WAVY-TV Portsmouth, Va., 

49:4 

C. B. Plummer named "straw boss", 49:3 
approves Sunbeam's purchase of WCKT assets 
from Biscayne TV, 50:5 
warns uhf CP holders on channel squatting, 50:4 
Henry's debut speech before Federal Commu- 
nications Bar Assn., 51:2 
JFK to appoint Cox for Craven, 51:1 
finalizes forms for stations' annual financial 
reports, 52:5 

blasts WWL-TV New Orleans on promises vs. 
performance, 52:3 

opens probe on noisy commercials, 52:2 
freezes FM application processing, 52:1 
Minow calls satellite communications law a 
1962 highlight, 53:5 
FINANCIAL ACTIVITY, GENERAL 
Manufacturing 

set makers post good 1961, 11:7 

components makers' 1961 sales & profits, 11:6 



set makers open 1962 with good quarter, 20:8; 
first half, 34:7 

components manufacturers' first quarter 
performance, 21:8; first half, 35:8; 

3 quarters, 50:11 

Census Bureau figures on 1961 TV shipments, 
35:11 

analysis of TV tuner makers, 48:7 
financial reports of leading Japanese TV-radio 
firms, 51:11 

Film Producers & Distributors (financial 
reports) 

film firms sag in first quarter, 24:1 
Allied Artists, 13:12, 24:12, 43:12, 47:12 
Columbia Pictures, 13:12, 25:12, 44:11, 47:12, 
52:12 

Desilu, 14:14, 28:12, 30:12, 38:12, 50:12 

Disney, 3:6, 7:12, 22:7, 34:12 

Filmways, 52:12 

Four Star, 41:12 

MGM, 4:12, 17:6, 30:12, 47:12 

Meredith Publishing, 6:11, 19:12, 37:10, 46:14 

Movielab, 13:12, 17:6, 33:12, 46:14 

MPO Videotronics, 8:12 

Paramount, 17:6, 19:12, 21:12, 37:10, 49:12 

Republic, 14:14, 41:12 

Screen Gems, 10:12, 20:12, 38:12, 49:12 
Seven Arts, 20:12, 30:12 
Stanley Warner, 3:6, 14:14, 28:12, 50:16 
Trans-Lux, 16:12, 33:12, 45:12 
20th Century-Fox, 16:12, 21:12, 53:12 
United Artists, 18.-6, 25:12, 37:10, 50:16 
Universal Pictures, 13:12, 25:12, 39:12 
Warner Bros., 19:12, 31:12, 52:12 

T elecasting 

broadcasters' first-quarter performance, 24:1 
FCC's 1961 AM-FM stations financial report, 

50:5 

Census Bureau's TV-home figures, 11:6, 12:6, 

16:6 

NAB report on 1961 TV-radio station profits, 29:3 
FCC report on 1961 TV revenues, 34:4 
AB-PT, 14:14, 15:14, 17:6, 30:12, 44:11 
Bartell Bcstg., merges with Macfadden, 9:12 
Boston Herald-Traveler, 10:12 
Capital Cities Bcstg., 16:12, 18:6, 23:5, 30:12, 
44:11 

Cowles Magazines & Bcstg.. 10:12, 33:12 
Chris Craft (formerly NAFI), 12:12, 19:12, 33:11, 
47:12 

Famous Players Canadian, 12:12, 16:12, 25:12 
Crowell-Collier, 20:12, 33:12, 48:12 
Goodwill Stations,’ 17:6, 30:12, 44:11 
Gross Telecasting, 13:12 
Macfadden- Bartell, 51:12 
Metromedia, 11:12, 20:12, 31:12 
Outlet Co. (WJAR-TV Providence), 11:12, 31:12, 
44:11 

Reeves Bcstg., 17:6, 49:12 

Rollins Bcstg., 11:12, 33:12, 36:12, 49:12 

Storer Bcstg., 10:12, 30:12, 44:12 

Taft Bcstg., 4:12, 19:12, 25:12, 32:12, 43:12 

Times-Mirror, 23:5, 37:10, 50:16 

Transcontinent TV, 8:12, 14:14, 31:12, 44:12 

Wometco, 11:12, 16:12, 29:12, 40:12 

Miscellaneous 

Decca Records, 12:12, 20:12, 33:12, 47:12 
H & B American, 16:12, 46:14, 51:12 
MCA, 9:12, 18:6, 34:12, 47:12; agrees to 

dissolve talent agency, 31:5; retains owner- 
ship of Universal & Decca, 39:3 
A. C. Nielsen, 2:9, 16:12, 28:12, 47:12 
TV Shares Management, 1:10, 24:12, 53:12; 

sells 40% of shares to Kansas City Southern 
Industries, 50:16 



FOREIGN TRADE 

1961 electronic industries exports, 12:9 
Japanese exports to U. S. in 1961's first 3 
quarters, 12:10 

analysis of Japanese TV firms, 13:7 
Jan. -April TV imports top all of 1961, 21:7 
imports of 14-in. TVs begin, 22:10 
govt, says no transistor import curb needed, 
23:8 

1961 electronics imports to U. S. , 26:14 
Japanese to pay radio royalties, 21:9 
Customs Dept, sets minimum valuations for 
duty purposes, 49:10 

price of Japanese electronics down, 48:10 



2 



FOREIGN TV 

USIA's TV service, 14:4 
USIA foreign TV survey, 19:6 
Pilkington Report on British commercial TV, 
27:4 

new Caribbean TV station, 33:6 

Liberia seeks Monrovia TV service, 46:7 

Israel's first TV station, 46:7 

TV for Liberia slated for mid-1963, 50:7 

Congo Republic's first TV station starts, 50:7 

Taiwan TV station starts, 52:5 

"White Paper" on British TV, 52:3 

Moscow to get 3rd channel in 1963, 53:4 

FREQUENCY MODULATION (FM) &c FM STEREO 
150 FM stereo stations seen by mid-1962, 7:8 
1961 FM sales, 9:8 
KCBH Beverly Hills starts, 15:13 
NAB panel reviews FM stereo, 15:9 
list of 100 stereocasting stations, 20:8 
more stereostarters, 23:9 
GE buys network show, 38:3 
FM car radios starting to roll, 45:9 
200 FM stations stereocasting, 50:12 

MERCHANDISING, TV RECEIVER h APPLIANCES 

Giant Eagle Co. drops tape-purchase plan, 1:6 
Philco may drop "Instant Dividend" plan, 6:9; 
drops plan, 9:7 

Westinghouse removes list prices, 17:10 
Hertz TV rentals booming, 17:8 
TV discounters increase share of market, 24:9 
BBB calls for end of list prices, 25:7 
NBBB urges manufacturers to drop list prices, 
26:14 

GE's "Sales & Display" plan, 30:8 

TV Guide debuts "TV Set Buyers Guide", 36:9 

NATIONAL ASSN. OF BROADCASTERS (NAB ) 

1961 review of TV sex & violence shows, 1:3 
schedules editorial conferences, 4:2; makes 
big hit, 10:2 

Sen. Pastore addresses State Assn. Presidents 
conference, 10:1 

highlights of 40th convention, 15:1 
Radio Code Review Board members, 20:5 
new NAB board committees, 21:5 
NAB-networks' 7-point liaison system on 
programming code, 22:2 
forms educational- commercial committee with 
JCEB, 24:6 

names editorializing committee, 25:6 
report on 1961 TV-radio station profits, 29:3 
Collins defends Codes against magazine attack, 
33:2 

issues liquor guide lines, 34:5 
enters Minneapolis forfeiture case, 37:2 
Collins raps TV-radio tobacco commercials 
aimed at youth, 48:1 
Code Board's cigaret decision, 51:3 
sets membership record in all categories in 
1962, 53:4 

NATIONAL BROADCASTING COMPANY (NBC) 

Sarnoff scores "govt, intervention" in 
programming, 2:6 

deadline extended for disposal of WRCV-TV 
Philadelphia, 48:5 

NETWORKS 

Dr. DuMont's views on TV, 1:2 
FCC schedules network hearings, 2:1; hearings 
open, 6:2 

tightened controls on networks recommended by 
FCC group, 50:2 

PAY TV 

Court of Appeals affirms RKO test, 11:2 
Teleglobe files for Denver test, 14:5 
theatre operators seek Supreme Court review, 
24:2 

RKO raps lack of films for Hartford test, 26;6 
Hartford test begins, 27:2 
program material becomes available for 
Hartford test, 37:2 
FGC okays Denver pay-TV test, 41:2 

P HONOGRAPHS 

Minnesota Mining's tape cartridge system, 32:7; 

introduces recorder at $450, 46:9 
outlook for 1963 phonograph sales, 48:9 



PREDICT IONS 

BDSA'8 1962 electronics outlook, 11:10 
20% rise in 1961 tape recorder sales forecast, 
13.:10 

Admiral predicts 400, 000 color sales in 1962, 
750, 000 in 1963, 25:11 

Watts say3 one million color sets could be sold 
in 1963, 27:8 

ELA's Horne views 1962 electronics volume, 38:7 
1963 TV forecast, 46:11 

outlook for 1963 radio &c phono sales, 48:9 
ELA predicts record 1963 consumer electronics 
volume, 49:8 

Watts sees 400, 000 color sets in 1962, 50:10 
L. Berkely Davis forecasts 1963 tube sales, 

52:11 

Television Digest forecasts for 1963 consumer 
electronics, 53:6 

Television Digest forecasts for 1963 telecasting, 
530 

PRODUCTION, TV-RADIO-PHONO 

Motorola breaks 19-in. portable prices with 
$139.88 model, 1:7 

personal portable TVs seen big in '62, 1:6 
1961 TV production figures, 2:6 
imports of 10-in. & 14-in. TVs, 2:6 
roundup of private label makers, 5:8 
1961 TV distributor sales, 5:6 
all-channel legislation, 5:3, 6:1 
1961 TV production, 8:9 
1961 FM sales, 9:8 
1961 transistor sales, 10:10 
Japanese 1960-61 exports to U. S. , 10:7 
Motorola's $170 23-in. TV, 10:6 
PROGRAMMING 

N. Y. State Legislature televised first time, 

2:5 

McLendon stations carry Russian newscasts, 

5:2 

Mrs. Kennedy's televised White House tour, 8:3 
Court B MI -divestment program rejected, 13:4 
govt, launches probe of TV's effect on kids, 15:4 
First International TV Programs & Equipment 
Fair, 20:5 

Juvenile Delinquency Subcommittee hearings on 
programming, 20:3 

WBC plans telecasts of Broadway shows, 34:1 
Supreme Court decision on block booking, 46:4 
WBC's formula for religious time, 41:4 
TV election coverage, 46:2 
Networks weed out lagging shows, 49:1 
ARB's viewers-per-set rankings, 50:6 

SALES, TV STATIONS 

KOGO-TV San Diego, 1:5 
KUAL-TV San Antonio, 1:5 
WEAU-TV Eau Claire, 4:6 
KTVR Denver, 6:5 
KTVT Fort Worth, 11:6 
KFBB-TV Great Falls, Mont., 11:6 
KOGO-TV San Diego, 13:6 
KENS-TV San Antonio, 13:6 
KODE- TV Joplin, Mo., 14:8 
KYA San Francisco, 19:6 
WEAU-TV Eau Claire, Wise., 21:6 
KCKT Great Bend, Kan. , 25:5 
KGLD Garden City, Kan., 25:5 
KOMC McCook, Neb., 25:5 
WTAE Pittsburgh, 29:5 
KVOA-TV Tucson, 34:6 
KOAT-TV Albuquerque, 34:6 
KOAM-TV Agana, Guam, 34:6 
WTVW Evansville, Ind. , 35:5 
KVOG-TV Ogden, Utah, 41:6 
KCTV San Angelo, Tex., Hartes purchase 
remaining 50%, 45:6 
KSYD-TV Wichita Falls, 51:7 
KGHL- TV Billings, Mont., 52:5 
KBIC-TV Los Angeles, 52:4 

STATIONS 

WXTV Youngstown leaves air, 11:6 
WBC wants no part of NBC-RKO station-swap 
hearings, 34:5 

WUHF becomes WNYC-TV, 45:6 
WAVY-TV Portsmouth-Norfolk sale delayed, 

52:4 

WXIX Milwaukee renamed WUHF, 53:5 
SPACE COMMUNICATIONS 
JFK's satellite plan, 7:3 

Dr. Irvin Stewart named dir. of Telecommuni- 
cations Management, 9:4 
Space communications dispute, 10:4 



House votes Communications Satellite Corp., / 
19:4 

Senate Commerce Committee okays Communica- 
tions Satellite Corp., 22:5 
Telatar launching scheduled, 22:5 
Telstar launched, 29:1 
Telstar relays color TV, 30:3 
Senate approves Communications Satellite bill, 
34:4 

JFK signs Communications Satellite bill, 36:4 
JFK names satellite system incorporators, 41:2 
Space Communications Corp. becomes official 
name of satellite group, 53:5 

STEREO FM 

See "Frequency Modulation It Stereo" 
TELECASTING 

NASA rejects TV spacecasting, 14:3 
Armed Forces TV network, 35:2 
Short- spaced vhf plan outlined by Bureau of 
Standards, 50:3 

TV RECEIVER SALES It TRENDS 

TV antenna makers, a roundup, 4:7 

remote control sales slipping, 15:11 _ _ 

1961 TV price history, 18:7 

top TV-brands-in-use in 17 markets, 19:7 

analysis of TV remote control business, 20:7 

little outlook for uhf tuner breakthrough, 23:2 

trends in 1963 home electronics, 23:6 

features of 1963 TV lines, 24:7 

review of clock TV, 26:13 

Zenith plans 16-in. TV, 32:7 

antenna makers forecast big 1962, 37:7 

TV kit manufacturers, a roundup, 17:8 

first-half distributor sales, 33:8 

J. C. Penney introduces private label TVs, 34:7\ 

Sony unveils 5-in. Tinyvision TVs, 41:9 

Mansfield estimates 1962 TV scrappage, 43:9 

Census Bureau's color TV data, 44:7 

Census Bureau's TV-home figures, 12:6, 16:6 

TV households, 17:4 

retail TV outlets increasing, 45:7 

hotel-TV survey, 47:7 

new color-TV projection system by Harries 
Electronics, 52:9 

Channel Master to import TVs, 52:8 
J. C. Penney offers private label TVs in 18 
test stores, 52:8 

Hertz TV rentals climb 10-15% over 1961, 53:8 

TUBES, TV PICTURE (See also individual mfrs. 

& Color) 

1962 sales forecast by J. Berkely Davis, 1:9 
Rauland studies color entry, 4:7 
Paramount- Sony color TV pact, 5:7 

Mylar & PPG bonded tubes, 5:6 
1961 picture tube sales, 8:11 

Thomas and Pioneer cease tube production, 8:8 
Motorola's 23-in. color tube, 8:7 
Kimble introduces Kimcode, 12:7 
16-in. TV set seen, 16:8 
RCA readies shorter color tube, 16:7 
analysis of replacement market, 17:7 
Sylvania resumes color tube production, 19:8 
rebuilt tube market, 26:12 
3 new tube- shielding developments, 26:9 
Kimcode gets UL approval, 29:8; UL rechecks i 
Kimcode tubes, 52:10 

Kimble says 7 firms will use Kimcode, 30:8 
Corning develops rectangular color tube glass, I 
30:7 I 

JEDEC studies Corning 25-in. color bulb, 33:7 
Corning shows new "Chemcor" process, 39:9 
Japanese color tube due, 40:9 
picture tube prices rising, 40:8 
dimensions of renewal tube market, 42:8 
switchover to shorter 90° color tube, 43:8 
RCA shelves 90° color tube, 49:7; sends tube 1 
back to labs, 50:9 
Kimcode orders increase, 51:9 

UHF (Ultra High Frequency) 

General Instrument shows pushbutton tuner, 31:8 
TV engineers vote tuner standards, 33:7 
Committee for Competitive TV reactivated, 33:4 
FCC gets proposed tuner standards from ELA, 

35:7 

Engineers' comments on FCC uhf test, 50:4 
nation's oldest uhf station, WSBT-TV South 
Bend, celebrates 10th birthday, 51:5 
Assn, for Competitive TV, new trade group, 
organized, 51:4 



3 



I 



Vincennes U. gets CATV franchise, 3:6 



| EQUIPMENT 



I 



set makers open 1962 with good quarter, 20:8; 



MANUFACTURERS AND MERCHANDISERS 



ADLER ELECTRONICS INC. . 42:12 



ADMIRAL CORP . 

financial, 14:14, 19:12. 33:11, 48:12 
buys Japanese radio chassis, 19:11 
files patent suit against Sears Roebuck, 20:11 
Sears Roebuck suit settled out of court, 33:10 
introduces 1963 TV-radio-phono line, 23:7 
Galesburg, 111. retail store, 36:1 
adds $129.95 19-in. portable, 38:8 
finds hotel-TV business good, 48:9 



AEROVQX, 11:12 



ALLIED RADIO , 13:12, 26:8, 40:12, 52:12 
AMP EX 

financial, 10:12, 20:12, 27:12, 29:12, 34:12, 48:1 
the road back — analysis by Wall St. Journal, 
39:11 



AMPHENOL- BORG ELECTRONICS, 7:12, 10:12, 
18:6, 31:11, 44:11 

ANDREA RADIO, 10:12, 20:12, 34:12, 46:14 
ARVIN INDUSTRIES , 10:12, 19:12, 31:12, 45:12 
AT&T, 2:9, 9:12, 15:14, 28:12, 41:12 
AUDIO DEVICES , 16:12, 34:12, 36:12 



AUTOMATIC RADIO MFG . , 20:12, 53:12 



AV CO CORP . , 5:12, 19:12, 26:8, 40:12 



AVNET ELECTRONICS , 6:11, 21:12, 38:12, 48:12 
CTS CORP . , 7:12, 10:12, 17:6, 30:12, 44:11 ' 

CLAROSTAT MFG. , 12:12 
CLEVITF CORP . , 12:12, 19:12, 30:12, 44:11 



„ COLLINS RADIO , 12:12, 24:12, 38:12, 44:11, 52:12 



CORNING GLASS 

financial, 7:12, 16:12, 28:12, 44:11 
develops rectangular color tube glass, 30:7 
25-in. color bulb studied by JFDFC, 33:7 
shows "Chemcor" process, 39:9 



CROSBY -TFLFTRONICS 

ordered to file Chapter 10 plan, 22:12 
declared bankrupt, 31:11 
assets sold for $500, 000, 34:11 



CURTIS MATHFS 
financial, 35:12 

forms Curtis Mathes Co. of Ark. , 39:10 
interview with Curtis R. Mathes, 36:8 



DYNAMICS CORP. OF AMERICA , 14:14, 18:6, 
31:12, 45:12 



FIT FL- MCCULLOUGH, 16:12, 35:12, 44:11 



ELECTRO- VOICE, 4:12, 23:5, 30:12, 44:11 



EMERSON RADIO & PHONOGRAPH CORP . 
financial, 5:12, 10:12, 23:5, 36:12 
commences fair trade for Du Mont lines in 
N.Y. & N.J., 1:9 

introduces 1963 Emerson, Du Mont, Telectro & 
Granco product lines, 25:11 
25th anniversary of first commercial TV, 36:10 
drops in 4 23-in. consoles, 47:10 
sells Emertron subsidiary to Litton Industries, 
47:11 



ERIE RESISTOR, 12:12, 19:12, 44:11 

ESQUIRE RADIO k ELECTRONICS , 13:12, 19:12, 
34:12 

FAIRCHILD CAMERA & INSTRUMENT 
financial, 11:12, 17:6, 31:12, 44:11 
Dr. Du Mont's views on TV, 1:2 

FEDERAL PACIFIC ELECTRIC, 7:12, 21:12, 

40:12, 47:12 

GENERAL ELECTRIC 

financial, 6:11, 10:12, 17:6, 29:12, 30:12, 42:12 
enters battery business, 21:11 
rapped by FTC on co-op ads, 24:9 
plans components plant in Ireland, 31:8 
schedules 3rd "sales & display" city, 40:9 
agrees to consent decree re TV-radio exports 
to Canada, 41:10 

names Kansas City as 3rd "sales & display" 
city, 44:8 

drops in lower priced 16-in. TV at $149.95,46:11 
forms industrial electronics div. , 46:10 
introduces 1963 TV line, including 16-in. model, 
26:11 

Owen D. Young dies, 29:10 
adds color TV line, 41:10 

GABRIEL CO ., 9:12, 31:12, 45:12 

GENERAL BRONZE , 13:12, 18:6, 31:12, 45:12 

GENERAL INSTRUMENT 

financial, 3:6, 23:5, 30:12, 42:12 
shows uhf pushbutton tuner, 31:8 

GENERAL PRECISION EQUIPMENT, 9:12, 18:6, 
33:12, 46:14 

GENERAL TELEPHONE & ELECTRONICS 
7:12, 8:12, 12:12, 17:6, 31:12, 44:11, 48:12 

GIANNI NI CONTROLS, 33:12 

GLANNINI SCIENTIFIC 

acquiring Telechrome Mfg. , 1:9 

GRANCO PRODUCTS, 46:14 



GULTEN INDUSTRIES , 39:12, 53:12 



HA LLIC RAFTERS, 14:14, 27:12, 49:12, 53:12 



HARVEY RADIO, 17 : 6, 38:12, 49:12 
HAWLEY PRODUCTS, 50:16 



HAZELTINE , 11:12, 17:6, 30:12, 44:11 



HEWLETT-PACKARD , 12:12, 24:12, 38:12 



HOFFMAN ELECTRONICS CORP . , 9:12, 15:14, 
19:12, 32:12, 46:14 



INDUSTRIAL ELECTRONIC HARDWARE. 14:14, 
24:12. 48:12 



INDIANA GENERAL , 5:12, 7:12, 17:6, 32:12, 45:12 



INTERNATIONAL RECTIFIER , 8:12, 18:6, 41:12, 
45:12 



INTERNATIONAL RESISTANCE, 7 : 12, 19:12, 30:12, 
47:12 



ITT, 14:14, 20:12, 33:12, 47:12 



JERROLD CORP . 

financial, 17:6, 42:12 

accused of misrepresenting antenna, 2:9 
buys Pilot Radio, 4:10 

renamed Jerrold Corp. from Jerrold Elec- 
tronics, 26:16 

FTC examiner recommends dismissal of mis- 
representation charge against "TV Receptor, " 
35:10 



LAFAYETTE RADIO ELECTRONICS , 8:12, 25:12, 
38:12. 49:12 

LEAR SIEGLER 

financial, 33:12, 44:11, 46:14 
Lear and Siegler merge, 18:12 

LING-TEMCO ELECTRONICS, 18:6, 45:12 



LIT T ELF USE, 44:11 



LITTON INDUSTRIES 

financial, 7:12, 11:12, 20:12, 34:12, 46:14, 50:16 

active in TV imports, 38:8 

buys Emerson's Emertron subsidiary, 47:11 



LYNCH CORP. (SYMPHONIC) 

4:12, 16:12, 27:12, 50:16 
Symphonic to import TV line, 50:10 
Spiegel offers Symphonic-imported TVs at 
$79.95, 53:9 



MAGNA VOX 

financial, 13:12, 16:12, 30:12, 44:11 
introduces 1963 TV-stereo lines, 26:11 
increases quarterly dividend 5£, 31:10 
franchises Singer Sewing Machine dealers, 47:9 
building automated TV factory in Tenn. , 47:9 
sponsorship deal with Nat'l Assn, of FM 
Bcstrs., 48:10 



4 



P. R. MALLORY, 6:11, 17:6, 30:12, 42:12 



PENTRON ELECTRONICS, 17:6, 39:12, 46:14 



SPRAGUE ELECTRIC, 14:14, 33:12 



MINNESOTA MINING & MFG . 

financial, 11:12, 20:12, 33:12, 46:14 
shows tape cartridge system, 32:7 
offers cartridge recorder at $450, 46:9 



MOTOROLA 

financial, 12:12, 20:12, 31:12, 45:12, 47:12 
introduces 19-in. portable at $139.88, 1:7 
Taylor-Saxon color TV debate, 3:8 
23-in. color tube, 8:7 
23-in. TV at $169. 95, 10:6 
scored by FTC for "deceptive claims", 14:9 
sells Motorola Finance Corp. , 25:10 
introduces 1963 TV-stereo- radio line, 23:6 



MUNTZ TV 

financial, 13:12, 22:7, 27:12, 38:12, 44:12, 52:12 
plans color set pilot production for March 1963, 
53:11 



MUTER CO ., 15:14, 17 : 6, 33:12, 45:12 



NATIONAL CO . , 11:12, 24:12, 33:12 



NATIONAL UNION, 12:12, 19:12, 33:12, 47:12 



NATIONAL VIDEO 

financial, 1:10, 14:14, 31:12, 39:12, 53:12 
developing Motorola's 23-in. color tube, 23:9 
readies price increase, 39:8, increases prices 
6<7r, 40:8 

readies color tube production, 35:7 



OAK MFG . 

financial, 9:12, 18:6, 31:12, 46:14 
will produce TV tuners in Japan, 28:11 

OLYMPIC RADIO & TV 

will import Japanese TVs, 18:9 
adds 4 color consoles, 43:10 

OXFORD ELECTRIC, 33:12, 46:14 



PACIFIC INDUSTRIES , 4:12, 14:14, 27:12, 42:12, 
48:12 



PACIFIC MERCURY 

schedules color production for Sears Roebuck 
by Spring 1963, 35:11 

PACKARD BELL ELECTRONICS 

financial, 1:10, 6:11, 20:12, 34:12, 52:12 
introduces 1963 TV line, 24:8 
making own color sets, 24:7 
obtains $9 million loan, 34:11 
introduces new color line, 42:9 
sells Bellwood Div. , 52:9 



PACIFIC MERCURY , 11:12, 34:12, 53:12 



PHILCO 

returns to TV advertising, 1:8 
interview with Pres. Charles E. Beck, 6:7 
drops "Instant Dividend" plan, 9:7 
whereabouts of pre-Ford Philco executives, 13:8 
sued by RCA for "blocking color", 15:10 
Beck's views 4 months after Ford takeover, 18:8 
signs merchandising pact with Firestone, 23:9 
establishes national Philco distributors council, 

25:9 

introduces 1963 TV-radio-stereo lines, 24:8 
drops in 16-in. TV, 37:6 
closes Sandusky, O. radio plant, 38:9 
spends nearly $8 million on 1963 consumer 
products, 48:11 

"turns corner" after year of Ford operation, 
52:11 

signs licensing agreement with Japan's Koyo 
Electronics, 53:10 
drops in new 16-in. set, 52:9 



PHILIPS LAMP, 15:14, 22:7, 36:12, 48:12 



POLARAD ELECTRONICS, 42:1 2 



RADIO CORPORATION OF AMERICA 
financial, 10:12, 17:6, 30:12, 42:12 
Saxon-Taylor debate on color TV, 3:8 
plans to sell one million Whirlpool shares, 
14:13 

"RCA Day" at EIA, 12:10 
sues Philco for "blocking color, " 15:10 
tells industry to "make your own color, " 26:9 
introduces 1963 color and b&w TV lines, 20:10 
space telecast studies, 28:4 
Whirlpool offers to buy back one million 
shares, 41:12, buys shares, 43:12 
Fortune Magazine article on RCA color TV, 
41:11 

shelves 90-degree color tube, 49:7 
begins color tube production at Marion, Ind. , 
46:11 

sends 90-degree color tube back to lab, 50:9 
Gen. Sarnoff predicts record 1963, 53:10 



RADIO SHACK, 42:12 



RAYTHEON 

financial, 5:12, 17:6, 32:12, 42:12 
considers initial cash dividend, 43:12 
closing East Coast semiconductor facilities, 
47:9 



REEVES SOUNDCRAFT , 11:12, 15:14, 31:12, 44:12 



HOWARD W, SAMS , 4:12, 18:6, 42:12, 46:14 



SANGAMO ELECTRIC , 13:12, 20:12, 35:12, 47:12 



SCHLUMBERGER LTD. , 23:5, 40:12, 51:12 

SILICON TRANSISTOR , 21:12, 33:12, 35:12, 51:12 
SONOTONE 

financial, 13:12, 18:6, 33:12, 45:12 
Servel buys 700, 000 shares & control of 
Sonotone, 42:10 



STANDARD KOLLSMAN INDUSTRIES 
financial, 10:12, 18:6, 33:12, 46:14 
TV tuner business analyzed, 48:7 



STEWART- WARNER, 13:12, 18:6, 31:12, 44:12 



STROMBERG- CARLSON 

General Dynamics drops S-C name from 
consumer products, 14:11 
Roy H. Manson, retired chmn. -pres. , dies, 
1:10 



SYMPHONIC , see Lynch Corp. 



TECHNICOLOR , 11:12, 18:6, 33:12, 50:16 



TELEPROMPTER 
financial, 19:12 

buys Weathers Industries, 8:10 
sells TV & film-prompting service, 24:12 
seeks to acquire Conley Electronics, 38:10 
commences enlargement program at Cherry 
Hill, N.J. facilities, 51:11 



SYLVAN1A 

creates Home Commercial Electronics Div. , 

2:8 

sells interest in Golden Shield, 2:8 
sells Argus Cameras Div. , 11:11 
Peter J. Grant resigns, 11:9 
Robert J. Theis named Sylvania Home Elec- 
tronics Corp. pres. , 12:11 
resumes color tube production, 19:8 
closing factory branches to sell direct to 
dealers, 24:12 

introduces 1963 TV & stereo lines, 24:9 
plans to build own color sets, 24:7 
closes Fullerton, Cal. tube plant, 45:9 



TERMINAL- HUDSON ELECTRONICS , 14:14 



TEXAS INSTRUMENTS, 11:12, 17:6, 33:12, 44:12 



THOMPSON- STAR RETT , 15:14, 21:12, 34:12, 47:12 



TRANSITRON 

financial, 8:12, 22:7, 41:12, 50:16 
charged with "misleading" statements in SEC 
registrations, 16:9 



TRAVLER INDUSTRIES 

financial, 10:12, 30:12, 36:12, 52:12 
sells Sonora trademark, 5:9 
renamed Travler Industries from Trav-Ler 
Radio, 30:11 

THOMPSON RAMO WOOLDRIDGE 
financial, 10:12, 18:6, 31:12, 44:12 
absorbs Radio Condenser as a TRW division, 
41:12 



5 



TUNG-SOL, 5:12. 9:12, 19:12, 31:12, 45:12 



WESTINGHOUSF 



ZENITH 



WEBCOR 

financial, 4:12, 46:14 
stock conspiracy suit dismissed, 4:12 
Pres. James E. Archambault dies of heart 
attack, 10:9 

forms Stereo Components Div. , 31:10 

WELLS-GARDNER ELECTRONICS, 15:14, 17:6, 
19:12, 32:12, 45:12 



financial, 6:11, 10:12, 18:6, 31:12, 44:12 
drops list prices, 25:7 

introduces 1963 TV line, including first color 
sets, 26:11 

develops new ad terminology for prices, 32:8 
agrees to consent decree re TV-Radio exports 
to Canada, 36:11 

plans "sales & display program, 40:9 
enters toy market, 41:9 



WILCOX-GAY, 20:12 



financial, 11:12, 18:6, 31:12, 46:14 
Truesdell urges close watch on TV inventories, 
13:7 

subsidiary Rauland undergoes $4 million 
expansion for color production, 17:9 
buys Admiral's Knox Ave. , Chicago plant, 18:10 
introduces 1963 b&w TV line, 24:8 
introduces 15 color models, 24:7 
schedules 16-in. TV for 1963, 32:7 
increases quarterly dividend 5£, 50:15 
drops in 16-in. portable at $159*95, color TV 
leader at $495, 53:9 






( 



D 



6 



TELEVISION 



DIGEST 



NEW SERIES 
VOL. 2 






NAB LIBRARY m 

^■""Television Digest 

c\? 

JANUARY 1, 1962 © 1962 TELEVISION DIGEST, INC. NEW SERIES VOL 2, No. 1 

Albert Warren, Editor & Publisher, Wyatt Building, Washington 5, D.C., Sterling 3-1755 
David Lachenbruch, Managing Editor, 625 Madison Ave., New York 22, N.Y., Plaza 2-0195 
Harold Rusten, Associate Editor, 111 Beverly Rd., Overbrook Hills, Philadelphia 51, Pa., Midway 2-6411 



The authoritative service for executives in all branches of the television arts & industries 

SUMMARY-INDEX OF WEEK'S NEWS 



Broadcast 

CONGRESS' LOADED BROADCAST AGENDA includes network 
regulation, deintermixture, all-channel-sets, space communications, 
political equal time, program ratings (p. 1). 

ANALYZING 'PUBLIC INTEREST: FCC Comr. Ford & NAB vp Bell 
tell Speech Assn, how Congress, FCC, courts & industry put 
meaning into phrase (p. 1). 

DR. DU MONT ON TV: Urges establishment of govt.-subsidized 
cultural network, takes dim view of move to uhf (p. 2). 

SEX UP, VIOLENCE DOWN — SWEZEY reports for NAB in roundup 
of TV & Radio Code activities of 1961 (p. 3). 

Consumer Electronics 

'PERSONAL PORTABLE' TV due this year, as manufacturers think 
in terms of 8-, 10-, 14-, & 16-in. One set maker schedules 8-in. 
output (p. 6). 



GIANT EAGLE' FLIES TAPE-PLAN COOP: 33-store Pittsburgh-area 
chain drops promotion because of small volume & increasing cus- 
tomer resentment; ESD slates Jan. 14 mass meeting, seeks labor's 
help in combating tape plans (p. 6). 

THAT $140 PORTABLE creates storm, with charges of "down- 
grading." Motorola circuit based on new low-power picture tube, 
entirely new complement of 14 new receiving tubes (p. 7). 

PHILCO ON AIR again, under Ford aegis, returning to network TV 
in expanded ad campaign. Consumer electronics ad bill to run 
$2-3 million in 12 weeks (p. 8). 

YES, WE HAVE NO PREDICTIONS. Industry's poor forecasting 
record decides us to forego crystal ball this year (p. 8). 

1962 WILL BE GOOD YEAR, say Motorola, Westinghouse, Packard 
Bell and Admiral; they forecast rise in sales, stronger national 
economy (p. 10). 



CONGRESS' LOADED BROADCAST AGENDA: When Congress returns Jan. 10, both Senate 

& House Commerce Committees will have hot hopper full of TV-radio items. Session shapes up as one of 
most important to broadcasting industry in years. Here's quick rundown of more important subjects: 

(1) Network regulation . Bill was introduced at request of FCC. It's expected Sen. Pastore (D-R.I.) will 
start hearings soon after Commission completes network programming hearing which starts Jan. 22. 

(2) . Deintermixture and all-channel-set legislation. In-fighting on these will be rough. Many Congress- 
men have spoken out against deintermixture, some offering all-channel bills as alternative methods of fostering 
uhf. One critical question: How much effort will set makers put into fighting all-channel measures? 

(3) Space communciations . Congress has been waiting for govt, agencies to come up with final 
recommendations. 

(4) Political equal time. Several bills would lift equal-time requirement in campaigns — some for 
President & Wee President only, some adding congressional & gubernatorial campaigns. Congress will have 
aid of a report, probably in April, from special Presidential committee studying campaign expenditures under 
Prof. Alexander Heard, North Carolina U. 

(5) Program ratings. Both Senate & House want to know more (Vol. 1:14 pi). Senate Commerce 
Committee 2 years ago turned over to FTC the results of its ratings investigations. FTC has been working on 
subject, will be called on for report. 

ANALYZING 'PUBLIC INTEREST': " How the broadcaster serves the public interest is his 
business. Whether he does it is our business." So stated FCC Comr. Fred Ford in discussion, before Speech 
Assn, of America meeting in N.Y. last week, on question: "What is Broadcasting in the Public Interest?" NAB 
industry affairs vp Howard Bell represented broadcasting. 



2 



JANUARY 1, 1962 



Communications Acts phrase requiring FCC to see that stations operate in the "public interest, con- 
venience & necessity," Ford said, is what has allowed the "orderly development of broadcasting." He stated 
that courts & FCC have given phrase "flesh & bones" in many decisions over the years and that "FCC's defini- 
tions are now fairly well accepted." About 25-30 criteria have been developed by FCC to indicate what it 
considers in public interest. Ford said, acknowledging that some seem contradictory, "bringing confusion." 

Commission's programming policy statement (Special Report, Aug. 1, 1960), Ford said, was best 
summary of stations' obligations yet offered by Commission: "It's the most important paper FCC issued in many 
years." He quoted from it at length, emphasizing FCC's view that broadcasters' duty is to seek out their com- 
munities' broadcast needs and Commission's job is to see that they do so — but not to tell stations how to meet 
such needs. 

There are limitations on FCC's powers to push its "public interest" measures. Ford said: "It's not quite 
a carte blanche. It's not open ended." He said that Commission is constantly limited by legislation such as 
Administrative Procedures Act and by court decisions. 

Ford predicted substantial programming improvement within next 4-5 years. "We have already seen 
improvement in TV," he said, "and I think it will soon be reflected in radio." 

NAB's Howard Bell asserted that program improvement must come through industry self-regulation, 
said that NAB has done much to foster such development within last year. He agreed that stations have job 
of judging public's needs, stated that broadcasters would be justified in claiming "censorship" if Commission 
were to foist its judgment on stations. 

Bell said that broadcasters are particularly able to judge public reaction to their product because 
approval or disapproval "can be registered instantly by a simple turn of the dial." He said industry accepts 
criticism but also wishes to hear "what is liked as well as what is not." He noted that Radio Code subscribers 
have increased 30% in a year — despite stiffening of Code — termed the increase "further evidence of the 
broadcasters' awareness of the responsibilities & obligations which go hand in hand with our freedom and our 
opportunity for service." 

Bell also pointed up potential for broadcast editorializing: "A new voice has been added in our coun- 
try, and with only 1,800 daily newspapers in America as opposed to more than 4,500 AM-FM & 550 TV stations, 
the broadcast editorial is frequently the only other voice & the only outlet for all sides of controversial issues." 

NAB-FCC informal program-form conference (Vol. 1:4 p3), Bell said, was one of most important devel- 
opments to date. He hoped for more such meetings, on other subjects, predicted they'd also be fruitful. He 
said industry has no objection to giving FCC programming information but is concerned lest Commission seek 
to impose its own program preferences on industry. 

DR. DU MONT SPEAKS OUT ON TV: "There's room for a 4th TV network today. But it should 

be a cultural network, govt, supported but with safeguards against political control. This could be a construc- 
tive force for world peace. A 4th commercial network could exist profitably, given equal opportunity — but I 
see no need for it. In fact it's entirely possible that networks as we know them today have outlived their use- 
fulness in TV, just as they did in radio." 

These are the views of Dr. Allen B. Du Mont, the famed pioneer of pioneers in TV. Builder & operator 
of the first regularly scheduled sight-&-sound station in the late 1920s, operator of the first commercial TV 
network, first to produce & sell all electronic TV receivers, first to offer full line of TV sets after World War II, 
Dr. Du Mont continues to be active in directing the company he founded. It's now the Allen B. Du Mont Labs 
Divisions of Fairchild Camera & Instrument, specializing in special-purpose tubes, 2-way radio & test equip- 
ment, closed-circuit TV — and Dr. Du Mont's post is officially "senior technical adviser." 

Although his company is now removed from TV (except industrial & military types), he still main- 
tains active — even paternal — interest in the medium to which he contributed so much. He devotes about 50% 
of his time to his 2nd love — boating. He's one-third owner of Wheeler Yacht Co., Pacent Point, N.Y. boat- 
builder, and this year again won the Eastern predicted log racing championship in his 54-ft. Hurricane III. 
He has just completed an article on electronic navigation systems for private craft, which is scheduled to 
appear soon in Esquire. 

He gave us his ideas on TV as we visited him recently in his office at the Du Mont plant in Clifton, 
N.J. Having traveled extensively and spent considerable time in England, he's still keen on idea of a BBC- 



NEW SERIES VOL. 2, No. 1 



3 



like govt. -supported TV network — a plan he first proposed in an address last June to AIEE's summer meeting 
(Vol. 17:26 p5). "The govt, is spending billions subsidizing the airlines, ship lines, farmers. Why not spend a 
small fraction of that for culture? How can we think in terms of peace when 75% of the TV programming fea- 
tures violence? As a nation, we must change our way of thinking — we can no longer afford to think in terms 
of violence.” 

As to interconnected networks as they exist today . Dr. Du Mont sees little need for them. "How 
many programs do you get live any more? Networks in the traditional sense may no longer be needed. The 
only need for live coverage is now sports & news — and this could be handled by some sort of mutual deal." 
Dr. Du Mont's current opinions on other subjects: 

Allocations: One of the first proponents of non-intermixture of vhf & uhf channels when he was in the 
thick of the FCC allocation battles. Dr. Du Mont feels that uhf events have borne out his predictions that v & u 
can't coexist in same cities. How about deintermixture now? "When I first proposed it, and when we spent 
$300,000 to develop a complete allocation plan, there were very few stations on the air and there would have 
been little hardship for anyone. Now there are too many stations, too many receivers in use to have a major 
shift without extreme hardship." As to a switch to all-uhf, "that would be a dirty trick on the American public 
— it would cost them billions in obsoleted equipment and they wouldn't get anything better." 

An ideal allocation plan. Dr. Du Mont feels, would be one similar to the Du Mont proposal of many 
years ago — a contiguous band of vhf channels. A similar proposal was made recently by Motorola Pres. 
Robert Galvin (Vol. 1:12). However, Dr. Du Mont feels this is no longer practical. As to uhf frequencies now 
lying fallow, "I'm surprised that the military haven't moved into them by now." Summing up — "it's my per- 
sonal feeling that it isn't additional stations we need, but good programs on existing stations." 

FCC's N.Y. uhf test: "A waste of money. It will supply no new information, nothing we don't already 
know. We had a uhf transmitter in N.Y. for years, on our building at 515 Madison Ave." 

Color TV : Dr. Du Mont, whose voice in 1953 was only one to insist color boom was long way off, still 
expects it to come along relatively slowly. "I don't see a spectacular rise. The present receiver is capable of 
a good picture, but for really big volume sales, the price has to be closer to black-&-white. I don't see how 
anybody can do much better now than with the present system. A new invention is still needed." As to the 
Lawrence color tube, which Du Mont Labs developed for Paramount: "They need some big manufacturer to 
push it if they want to get anywhere. Who's going to want to invest the millions needed?" 

TV screen sizes : A pioneer in big-screen direct-view TV (Du Mont was selling 12- & 20-in. sets when 
others offered 10-in.), Dr. Du Mont thinks trend to larger screens has stopped. "The 23-in. is a good, happy 
solution for 95% of American homes." 

SEX UP, VIOLENCE DOWN — SWEZEY: "Improper portrayals of sex" on TV have shown slight 
increase while violence-for-violence-sake has been in regular decline, according to NAB in review of year's 
Code work. 

Code Authority Dir. Robert D. Swezey said his office is giving sex angle same concentrated attention 
that helped curb violence, again called for "cooperation & understanding" from sponsors, advertisers, program 
suppliers, public. Swezey & TV Code Review Board Chmn. E. K. Hartenbower, KCMO-TV Kansas City, also 
noted these 1961 highlights: 

(1) Cut in prime-time commercials and other non-program material via Code amendment. (2) New toy- 
commercial guidelines. (3) "Relatively low volume” of complaints received at Code offices, most aimed at 
program content, not commercials. (4) Slight increase, from 383 to 389, of station Code subscribers, film sub- 
scribers remaining at 22. 

NAB noted with pleasure Radio Code subscribers increased from 1,115 to 1,469 during year, rounded 
up 1961's major developments: 

(1) Tighter limits on commercial time . (2) Ban on advertising of "intimately personal products" and 
feminine-hygiene items. (3) Reaffirmation of hard-liquor ban. (4) Establishment of continuing subcommittee on 
product & copy acceptability. (5) Standard Rate & Data Service began publishing Code text and identifying 
Code subscribers. (6) Established liaison with Better Business Bureau and American Assn, of Advertising 
Agencies. (7) Station Representatives Assn, offered support. 



4 



JANUARY 1, 1962 



CURRENT CAPSULES 

"Substantive rules" governing monopolistic practices would be more effective & more economical than 
current FTC case-by-case considerations, according to Comr. Everette MacIntyre. Advantages of such rules, 
he told American Marketing Assn, in N.Y. last week: ( 1) More equitable treatment among competitors. (2) 
"Extremely strong deterrent effect upon the members of the industry." (3) "Subsequent quasi-judicial proceed- 
ings against recalcitrant members of the industry would be immensely simplified because these proceedings 
would involve only the factual issue of whether the rule book had been violated." Such rule-making, he said, 
"involves an analysis of all relevant aspects of a problem rather than dealing only with symptoms." 

Former FTC Chmn. Earl Kintner, now in private practice, warned same group that drive for more 
control of advertising in govt, circles may "result in controls far more extensive than necessary." 

One of strongest defenses of advertising at AMA meeting came from William Tyler, Benton & Bowles 
exec, vp and co-chmn. of Joint Committee for the Improvement of Advertising Content: "Let's face up to the fact 
that frank & honest materialism is not a weakness; it is a symptom of strength. So if advertising reflects us as 
vulgarly virile, let's not blame advertising. Let's change it, but not blame it. Because the mirror does not lie. 
And let's accept it as a lusty fact of life, not necessarily admirable, but nothing to wring your hands about, 
either." 



New chapter in FTC history opened last week when Chmn. Paul Rand Dixon called to order first ses- 
sion of an open Congressional-hearing-type inquiry into merger activities of St. Regis Paper Co. Agency hopes 
move will clear some of stumbling blocks it has encountered in unsuccessful 5-year-old attempt to learn if 
company's acquisition of several small paper companies violated Clayton Act. FTC veterans believe this is 
first time in FTC history that the 5-man commission itself has conducted an open hearing, including cross- 
examination of witnesses and examination of documents & testimony. 

FTC's hand was strengthened by recent Supreme Court decision that agency had right to subpoena 
confidential reports prepared by St. Regis for Census Bureau, along with other data on merger agreements and 
profit & loss statements. Under new procedure, company lawyers will be held under tight rein and allowed 
only to advise clients during testimony. At opening session, Chmn. Dixon & a St. Regis attorney clashed, 
lawyer nearly being expelled from room. It's understood Commission plans to hold other hearings in same 
pattern, involving not only companies but entire industries. 



As did the famed "Madow Report" for Rep. Harris' (D-Ark.) Commerce Committee (Vol. 1:14 pi), group 
of industry's key research men last week agreed that program rating services do a generally good job. Abuses 
arise, they said, when organizations (usually smaller firms with few research facilities) rely too exclusively on 
mere rating numbers. 

Forum was session of American Statistical Assn, in N.Y., where representatives of most major rating 
services gave brief presentations, followed by discussion by: Dr. Andrew Stevenson, advisor to Harris Com- 
mittee; Raymond Jessen, CEIR, member of Madow committee; Thomas Coffin, NBC; Jay Eliasberg, CBS; Bud 
Sherak, Kenyon & Eckhardt; Hyman Goldin, FCC. Among points made: 

(1) Industry needs more education on ratings. (2) More research on radio is required — but who will 
pay for it? (3) More work is needed to determine actual effects of advertising on consumers. 



Deintermixture of Columbia, S.C., in which FCC proposes to delete WIS-TV's Ch. 10, may develop new 
twist this week. Commission is considering assigning Ch. 10 to Augusta, Ga. 



Compatible single sideband transmission for AM, sought in rule-making by Kahn Research, comes 
up for FCC action shortly, possibly this week. Turndown is likely, Commission engineers being skeptical of 
advantages claimed. 



FCC Chmn. Newton Minow, selected “newsmaker of 
the year” in entertainment field by AP, had this reaction: 
“Well, that’s show business. Oops, I mean show biz.” AP 
annually polls news editors of AP stations & newspapers 
for “newsmakers” in 10 categories. It reported Minow 



“won narrowly” over Jack Paar. Minow speaks next, on 
uhf, at National Press Club luncheon in Washington Jan. 
11, then Jan. 24 before National Religious Bcstrs. luncheon, 
Mayflower Hotel, Washington. He hasn’t yet selected 
subject of speech, 



NEW SERIES VOL, 2, No. 1 



5 



Personals 

— 

Howard K. Smith, who resigned as CBS chief Wash- 
ington correspondent in dispute over personal editorializing 
(Vol. 1:8 p5), joins ABC-TV to present weekly Wed. 
7:30-8 p.m. news analysis starting Feb. 14. For sponsor 
Nationwide Insurance, Pres. Murray D. Lincoln said that 
“for some time we’ve been concerned about the public’s 
increased need for information — not merely accurate re- 
porting of the news, and not merely for a superficial com- 
mentary on the news, but for a sustained analysis of the 
crucial issues in the news from which responsible judg- 
ments can be formed.” James C. Hagerty, ABC News vp, 
said Smith will have complete editorial freedom. 

Philip D. Reed, retired GE chmn., named to board of 
National Educational TY & Radio Center . . . John F. 
Hurlbut resigns as promotion & PR mgr., WFBM-TV & 
WFBM Indianapolis, to manage his radio WVMC Carmel, 

111 . 

Jack Denninger resigns as Blair-TV vp to form own 
company in financial rather than broadcasting field . . . 
Richard Gerken resigns as eastern sales mgr. of Metropol- 
itan Bcstg. national sales to rejoin Blair- TV’s N.Y. sales 
staff. 

Lawrence D. Huntsman, ex-D.C. asst, corporation 
counsel, and Edward S. O’Neill, formerly with Govt. Em- 
ployees Insurance Co., join Washington law firm of Welch, 
Mott & Morgan. 

Glenn R. Dolberg, BMI station relations vp, retires, 
succeeded by Justin Bradshaw, promoted to station rela- 
tions dir. . . . C. Phyll Horne, formerly consulting engi- 
neer with Washington firm of James C. McNary, named 
engineering asst, to Comr. Hyde. 

Ronald A. Murphy resigns as pres. & gen. counsel of 
Washington State Assn, cf Bcstrs. to devote more time to 
private law practice. Chmn. W. W. Warren will assume 
presidency for remainder of term; James A. Murphy, from 
Seattle law firm of Ogden & Ogden, named vp & gen. 
counsel. 

R. David Borah, ex-CBS Films research supervisor, 
named asst, to business mgr., CBS-TV Stations National 
Sales . . . Joseph T. Conway, Storer Bcstg. ex-national 
sales mgr., promoted to gen. mgr. cf radio WIBG Phila- 
delphia, replacing John C. Moler, now gen. mgr. of radio 
WMGM N.Y. 

Obituary 

Frederick E. Meinholtz, 71, N.Y. Times communica- 
tions system dir. since 1931 and short-wave news broad- 
casting pioneer, died Dec. 23 at Terrace Heights (N.Y.) 
hospital af'er a long illness. He is survived by his wife, 
2 sons, daughter. 

n 

Corporate Public Relations Inc., 520 N. Michigan Ave., 
Chicago, has been farmed by principals of ad agency Roche, 
Rickerd & Cleary and Robert W. Balcom, ex-PR dir., 
American Home Laundry Mfrs. Assn. Balcom is pres.; 
chmn. is James L. Proebsting, chmn. cf the ad agency.; 
secy.-treas. is Clyde Anderson. 

WILX-TV Lansing names Young- TV rep. Donrey 
group names Venard, Rintoul & McConnell for KOLO-TV 
Reno, KLRJ-TV Las Vegas, KFSA-TV Ft. Smith, KFOY- 
TV, Hot Springs, KGNS-TV, Laredo. 



Music spoiler, to foil home taping of broadcasts, was 
tested recently by radio KTOD Sinton, Tex., near Corpus 
Christi, caused apprehension among tape-recorder makers 
who look for expanding market, particularly as stereocast- 
ing grows. Station sent FCC wire reporting it had tried 
method — which puts unwanted tone on tape but is inaudible 
on broadcasts — only once, and after midnight, during period 
Commission allows experimentation. It said it wouldn’t 
do it again, was planning to file petition for rule-making. 
FCC staff member told us he doubts that such experiment- 
ing is permissible without special authority — but he saw 
no reason to worry about it, now that station said it won’t 
continue and will file petition. Recorder makers report 
they’d have no trouble devising filter to cut the interfer- 
ence. Prognosis: FCC most unlikely to allow practice. 

New show launched Dec. 23 by WCBS N.Y., polling 
man-in-the-street opinions on TV (Vol. 1:15 p5), came in 
for some sharp criticism itself by N.Y. Times TV critic 
Jack Gould in Dec. 25 column. He applauded idea, brain- 
child of WCBS-TV gen. mgr. Frank Shakespeare, but 
added “his premiere show tended to leave the impression 
that his word usually would be the last and that the broad- 
casters had something of an option on omnipotence.” 
Stating that TV stations tend to oversimplify major contro- 
versial issues, columnist declared: “If the heated debate 
over serving majority and minority tastes was as simple 
as Mr. Shakespeare made it seem . . . network lawyers and 
professional TV critics long ago would have been united in 
unemployment.” 

NAB Pres. LeRoy Collins, in Jan. TV Guide, reiterates 
his “self-regulation” & “self-improvement” themes, rejects 
“more governmental controls,” urges viewers to give broad- 
casters their programming likes & dislikes. He also de- 
scribes plans for an “NAB Research & Training Center” 
and projects for it: (1) Rating reliability. (2) Effects of 
commercials on audience. (3) How broadcasters can better 
know their communities. (4) Proper broadcast coverage of 
judicial & other public proceedings. (5) Effects of pro- 
gramming violence on children. (6) How TV-radio can 
contribute to elimination of juvenile delinquency. 

Assignment of a vhf channel to N.J. for commercial 
use will get “my fullest attention,” FCC Chmn. Minow 
assured Sen. Case (R-N.J.), who had written about his 
concern, now that educators have bought WNTA-TV (Ch.‘ 
13). One FCC engineer said that a vhf drop-in would have 
“radically restricted coverage” because of nearby occu- 
pancy of all vhf channels. Or, he joked: “Maybe 5 of the 
6 New York commercial stations could get together and 
buy out the 6th and give it to New Jersey.” 

Purchase of KOGO-TV San Diego by Time-Life Broad- 
cast Inc. for $6,125,000 (including AM & FM) was an- 
nounced officially last week. Principal stockholders of 
sellers are Newsweek Inc., owned by Washington Post, and 
investment firm of Fox, Wells & Rogers. Time-Life TV- 
radio chief Weston Pullen said that William Goetze will 
continue as gen. mgr. Transaction gives Time-Life full 
complement of 5 vhfs. Blackburn & Co. was broker. 

KUAL-TV (Ch. 41) San Antonio’s Spanish language 
station, has been purchased for $200,000 from Raoul A. 
Cortez Sr. by Spanish International Bcstg. Corp., 20% 
owned by Cortez. Other stockholders: Frank Fouce, Los 
Angeles; Edward J. Noble, Mexico City; Emilio Azcarraga, 
Mexico City, 20% each; Reynold V. Anselmo, San Antonio, 
15%; Julian M. Kaufman, San Diego, 5%. 






6 



JANUARY 1, 1962 




• • • • 



MANUFACTURING, DISTRIBUTION, FINANCE 



FOR 1962 — 'PERSONAL PORTABLE' TV: Manufacturers are “thinking small" for 1962. Their 
thinking is running along 8-in., 10-in., 14-in. and 16-in. lines. One American set maker — appropriately, a small 
one — is now finalizing design of 8-in. "personal portable" TV (not transistorized) for introduction late this year. 

Sales logic of decreasing size runs like this : We need something to supplement our TV lines, a set 
that's really portable. Let's offer public a new size which fills a need quite different from the 19-in., something 
that can lead to a TV in every room. Just as color TV is a new product at high end of line, compact small-screen 
set can offer something entirely new — and additional — at low end. 

Public's reaction to Sony 8-in. battery set — "it's cute but too expensive" — is factor in industry thinking. 
Delmonico's new Japan-made 8-in. power-cord set, which is actually being sold in N.Y. at $10 over its list price 
of $119.95 (Vol. 1:15 p7) is another factor. 

Desire to head off imports of Japanese TV may enter into considerations. Japanese succeeded in 
transistor radio field by supplying a product — pocket radio — which was not made in U.S. at all. Now it appears 
there may be Japanese push in another field not supplied by U.S. manufacturers — personal portable TV. Some 
American set makers want to fill this need before foreigners do. 

Most U.S. set makers aren't thinking of battery-operated sets, but "cute" and portable conventional sets 
which will operate from household power. For this purpose, one very short 8-in. tube will soon be available, 
with 110-degree deflection and flat faceplate. It's hybrid variation of 110-degree neck of an industrial CR tube 
now in wide use, cross-bred with faceplate of old 8-in. TV picture tube once used by RCA and others. 

Also available is Coming's new lightweight 1 6-in. bonded bulb, which has already been sampled to 
industry (Vol. 1:3 p5). At least 2 major manufacturers are known to be more than casually interested in this 
size. And even 10- & 14-in. tubes are getting renewed attention. 

Don't expect to see any of these desk-sized TVs early this year. But there are preparations for "cute" 
sets which could meet a late-1962 target. 

'GIANT EAGLE' CHAIN FLIES TAPE-PLAN COOP: First major defection from ranks 
of tape-plan participants came in Pittsburgh last week when Giant Eagle Food Markets pulled promotion from 
its 33 stores in 3-county area after 6-week run. "We just weren't selling enough TVs & appliances to justify the 
promotion," vp Saul Shapiro told us. He said tape plan spurted at outset, fizzled in recent weeks. 

Giant Eagle operated tape-plan competitive with Philco's "Instant Dividend," offered GE & Emerson 
TVs, Kelvinator appliances. Shapiro also told us that decision to withdraw was prompted in part by growing 
resentment among customers not participating in tape plan. "The increased buying volume produced by the 
tape plan certainly wasn't sufficient to warrant our continuation, especially in view of the adverse reaction 
we were getting from our other customers," he said. Giant Eagle announced its withdrawal in newspaper ads, 
assured participants in tape plan that it would continue to honor its obligations to them. Noted ad in part: "We 
goofed! We jumped into the Giant Bonus Plan because we thought there was an overwhelming demand for an 
appliance tape plan. We were wrong. Demand has been so low that we have decided to drop the plan." 

• • • • 

"We've got tape plans slowed to a trickle here in Pittsburgh, and our aim now is to stop it on a national 
scale." So we were told last week by Joseph S. Doyle, secretary of Electronic Service Dealers Assn, of W. Pa. 
ESD has slated a Jan. 14 mass meeting in Pittsburgh "of merchants affected by this ID plan," is inviting local 
Congressmen, labor leaders, Better Business Bureau, to attend to seek their "support in driving out the plan 



NEW SERIES VOL. 2, No. 1 



7 



from this area and to assist the small independent merchants to maintain their business and to continue to 
employ sales & service personnel." Among invitees is United Steelworkers of America Pres. David J. McDonald. 

"Labor has a major stake in these tape-register plans ,” Doyle told us. "It's taking jobs away, it's tying 
working people to long-term contracts, it's costing them more for food." He told us that department stores affected 
by tape-plan competition have been laying off salaried & commission clerks and outside salesmen. "Here in 
Pittsburgh," he said, "we know that 3 department stores have cut their force by 33%. " 

THAT $140 PORTABLE AND ITS IMPACT: Hot industry controversy has developed over 

Motorola's introduction of new 19-in. portable at $139.88 (Vol. 1:14-15) — $20 to $30 below recognized starting 
lists for big-name brand sets — as might be expected. Most competitive manufacturers were frankly caught 
off guard, and there was sharp criticism from many industry sources. 

Influence of Motorola move was felt immediately, when Admiral adopted $139.95 price for its low- 
end portable. Other manufacturers are expected to start chipping away at portable prices in next few weeks 
— though few can profitably cut them enough to hit $140 figure. 

Motorola says new set carries "good profit for dealer, distributor and manufacturer." Then what's 
the secret, if any? 

We saw Motorola's $140 "Tartan" set last week at showing by N.Y.'s Knickerbocker Distributing 
Corp. — and, although full technical information isn't yet available, perusal of set confirms claim that this is 
indeed a completely new receiver. Manufacturer presumably has incorporated new features which cut costs 
sharply and are claimed not to hurt performance. Set uses a low-drive picture tube, which cuts down on 2nd- 
grid power requirements. It has 14 receiving tubes — almost all of them brand-new types, including 4 frame- 
grid tubes. Cabinet is plastic, with built-in handle & monopole antenna. Set is transformerless, has series-string 
filaments, polarized power plug. It carries same full-year parts warranty as other Motorola TVs. 

It's reasonable to believe there will be other versions of low-power-level set introduced this year— 
if, as Motorola maintains, such a set performs well and can supply normal profit margins. 

Motorola is already preparing ad campaign which will pitch new portable as auxiliary set for the 
home — keyed to theme, "Is One TV Set Enough for Your Family?" 

• • • • 

Much of rest of industry was openly angered at Motorola's move. Zenith's Leonard Truesdell, for 
example, is already on record as deploring the action as "downgrading” and indicating that Zenith has no 
intention of trying to meet this price. 

"We're talking about meeting the price," said Olympic Pres. Morris Sobin, however. "We haven't 
made a decision yet, but we can't see any way to produce a good portable at this price. If we can't meet 
the competition any other way, we may be forced to import from Japan. Our decision will be based on 
economics." (Motorola set is U.S.-made.) 

RCA Sales Corp. merchandising vp Raymond W. Saxon had this comment: "We believe our current 
portable TV sets represent excellent value at today's retail guide prices which provide adequate profit margins 
for our dealers & distributors . . . Our distributors have the flexibility to develop their own promotional plans 
in keeping with local market conditions." 

In another low-priced set category, Muntz is now field-testing its 19-in. $99 set, first reported last 
summer in these pages (Vol. 17:32 pl8). It's a metropolitan-area set, uses 8 GE Compactron tubes. Following 
introduction of this set, Muntz is considering offering a build-it-yourself kit for hobbyists, featuring same 
circuits. 

Motorola reacted sharply to what it called "competitive static" about its $140 set. It said it was being 
knocked because industry couldn't match the receiver whose "engineering innovations will become a new 
standard for the industry." Motorola pointed out that it was "still the only TV maker with full-year TV parts 
warranty across the board, including the $139.88 set." Added the spokesman: "While some of our competitors 
are now Monday-morning quarterbacking our latest move, our plant is working around the clock filling 
January-February orders" (for more on orders, see p. 10). 

Is Motorola downgrading its product ? "No," says the company — "merely rounding out our TV line." 
Wait for the Chicago Mart, says Motorola — and see what we show in furniture innovations. Company will 
demonstrate 12 new custom-built furniture pieces by Heritage & Drexel, designed to accommodate TV and/or 



8 






JANUARY 1, 1962 

stereo — similar to Westinghouse's "Curio Chest" collection. Due to be included are such items as secretary- 
desk housing stereo & AM-FM, wall-hanging early American TV cabinet, stereo coffee table, TV serving-cart 
with doors, etc. 

Between the ID plan and the $140 portable , meanwhile, there'll be plenty to talk about at next week's 
Chicago Mart. 

REVITALIZED PHILCO RETURNS TO TV ADS: Strong evidence that Ford really plans 

strong attempt to push Philco consumer products over the top is contained in new Philco ad campaign for 1962. 

Ford's hand shows up starkly in the ad planning — particularly in heavy use of TV. It has become 
almost axiomatic that auto manufacturers have great faith in TV's ability to sell goods, while many TV 
manufacturers prefer to use all other media almost to exclusion of the medium which provides their bread- 
&-butter. 

Philco becomes 2nd TV maker to return to network TV in recent months — first being Motorola (Vol. 
1:5 p8) — and under guiding hand of Ford it has bought into 10 high-rated evening network shows on ABC-TV 
& NBC-TV for average of 3 shows a week for first 3 months of campaign, beginning in mid-January. Increases 
will also be made in national magazine advertising, with greater co-op equity to distributors & dealers for 
local advertising. 

Consumer electronics will be emphasized for first 12-week period — with ad spending due to come to 
$2-3 million during that time alone. 

• • • • 

Philco dropped in 11 basic TV models last week — including its first 23-in. table — and also dropped 
out of 17-in. business. New TVs are now in production, will be available shortly. Drop-ins comprise 3 19-in. 
transformer-powered compacts (starting at $179.95; 2 on open list); 23-in. table ($199.95) 7 23-in. consoles (start- 
ing at $219.95, majority on open list.). All consoles use 92-degree bonded picture tube, excepting Model 4843 
which uses 110-degree type. This model is designated "Miss State" set, will be used promotionally at each 
state & territorial competition for "Miss America" representative. Each winner will be awarded that set. 
Other promotion plans by Philco include "90 Deals in 90 Days" incentive for distributor salesmen. Contest 
will award Ford Falcon to each salesman who closes that many sales in first quarter. 

YES, WE HAVE NO PREDICTIONS: For such an unpredictable industry, an amazing number 

of predictions fly around this time of year. Unfortunately, the TV industry has poor track record on its year-end 
prognostications. 

We took a look at the record and decided to forego our usual canvass of the industry, in which we 
habitually put leaders on the spot. We will, of course, report any voluntary limb-climbing which comes our 
way (see p. 10), as well as the consensus of industry forecasts as compiled by EIA. We print them, however, 
with this warning: 

Economists, computers and gypsy tea-leaf readers to the contrary, the consumer is an independent 
& unpredictable cuss. Nobody has yet come up with system to forecast what he'll spend his money for — or 
whether he'll keep his hands in his pockets. Nobody can predict the precarious course of world affairs. 

Proof of the pudding can be found in industry predictions as reported in these pages over the last 12 
years. For auld lang syne, let's turn back the pages of time and see how industry's year-end prognostications 
stacked up against stark reality 12 months later: 

Although 1950 was TV's first big year, nobody dreamed how big it really would be. Averaging out 
industry forecasts, New Year's consensus was that TV production & sales would total 3.5-4 million units. Not 
one forecaster dreamed that production would total 7.5 million, distributor sales 7.1 million. 

Havinq set the pattern for erratic forecasting, industry leaders continued in the groove. They came 
somewhat closer in 1951, when nearly all guesses of TV output ranged between 4 & 5 million units. When 
EIA's final 1951 count came in, it was 5.4 million. 

In 1952, consensus of production estimates was 4.5 million, while actual figure turned out to be above 
6.1 million. For 1953, industry's production guesstimate fell short again— 6.5 million vs. an actual 7.2 million 
(although public only bought 6.4 million of them). 

After 1953, we beqan asking industry to estimate sales instead of production, because of the sudden 
realization that public wouldn't necessarily buy every set industry would make. Everybody was nice & con- 



NEW SERIES VOL. 2, No. 1 a 

servative, making guesses that retail sales would total about 5.5 million — not reckoning that popularity of the 
portable would push over-the-counter sales to 7.3 million. 

And so it went. In 1955 predictions ranged from 6 to 6.3 million — and retail sales set all-time record 
of 7.4 million. In 1956, predictions were 7-7.5 million, but fickle public bought only 6.8 million. Forecasters 
were still overshooting mark in 1957 — to tune of an even 7 million sets, but retail sales totaled 6.6 million. 
Retail sales consensus for disastrous 1958 was 6.5-6.8 million, while final figure came to a mere 5.1 million. 

For '59, guessing game indicated 6-6.3 million retail sales but actual figure was 5.7 million. Distribu- 
tor-to-dealer sales predictions for 1960 indicated 6.1 million — but again figure was 5.7 million. 

For 1961, it would appear at first glance that year-ahead predictions were on the nose, or close to 
it. Consensus at beginning of year was that distributor sales would fall short of 6 million — and final sales 
figures are likely to show about 5.8 million. But if you will remember, at midyear, most industry soothsayers 
raised their sights to between 6.1 & 6.5 million — to maintain their perfect record of being wrong every time. 

So this year-end, we're taking forecasts with grain of salt. We send instead our wishes for a peaceful, 
happy and prosperous 1962. And maybe about 8 million sets? 

TOPICS & TRENDS 

Factory sales of electronic tubes & semiconductors in 1962 "will hold to about $1.4 billion due to 
continued pressures on prices & increasing foreign competition," EIA Pres. L. Berkeley Davis (GE Electronic 
Components Div. vp-gen. mgr.) said last week. Forecast is slightly higher than 1961's estimated volume. He 
said "tubes probably will outsell transistors by about 30%," forecast 1962 semiconductor sales of about $525 
million, tubes $850 million. 

Davis estimated TV picture tube sales of 12 million units (including 1.5 million for export) valued at 
about $254 million, compared with 1961 sales of 11.5 million units at $239.8 million. Of 10.5 million kinescopes 
to be sold domestically, he sees 6.2 million for new b&w TVs, 300,000 for color sets. "Almost half” b&w sales 
will be in 19-in. size. Other 1962 forecasts: Receiving tubes — sales by manufacturers "may range as high as 
$315 million or as low as $268 million" depending on foreign competition, compared with $310 million esti- 
mated for 1961. TV camera tubes — market "may decline slightly" from 1961 for studio types, but 20% rise is 
forecast for pick-up tubes for closed-circuit TV. Transistors — gain in unit sales to 265-to-290 million from 194 
million in 1961, but "current unstable price situation makes it almost impossible to predict total industry dollar 
volume." Semiconductor rectifiers — a 12% sales gain to boost industry volume $17 million above 1961's 
estimated $140 million. 

■ 

Federal Judge J. Cullen Ganey has terminated 5-year probations imposed last February on 23 
officials of companies involved in electrical price-fixing conspiracy (Vol. 17:25 p21). These executives had been 
involved in "less serious cases," had also received one-month suspended jail sentences. In ending probations. 
Judge Ganey warned of "far greater punishment than before" if any of defendants were to appear in U.S. Dis- 
trict Court on similar charge • Justice Dept, asked U.S. District Court for sweeping order forbidding GE ever to 
fix prices on any products it makes. Govt, said "GE's proclivity for persistent & frequent involvement in anti- 
trust violations" in heavy electrical equipment industry necessitates court orders "to prevent occurrence of 
similar offenses by GE" in its many other product areas. 



GT&E's 1961 earning will approach & may top $1 a share, vs. 1960's $1.04. Chmn. Donald C. Power 
estimated for 1961 a decline in manufacturing sales to about $700 million from $701 million, a gain in tele- 
phone revenues to $520 million from $477 million. For 1962, he forecast earnings of $1.1 0-$ 1.15 a share, a 12% 
gain in net income from manufacturing operations to more than $26 million, a 10% gain in net from telephone 
operations to $55-$57 million. 



Giannini Scientific Corp ., parent of Conrac, plans to acquire net assets of Telechrome Mfg. (and 
subsidiary Hammarlund Mfg.) in exchange for 180,000 shares of Giannini common stock, valued at nearly 
$37 million at last week's market prices. Not included in sale is Telechrome's minority interest in a small 
electronics firm. 



Retail fair-trade policy has been inaugurated for Du Mont sets in greater N.Y.-N.J. area by Emerson.